Thirty years of detail.
Now on a sunnier coast.
We started as a small South Jersey shop that cared a little too much about how the corners of a roller shade lined up. Three decades and a few thousand homes later, the Rosso family is doing the same work in Florida — same crew, same standards, same handshake.
The Rosso family · Est. 1990s
The story, briefly
It started in a garage, with a tape measure and a stubborn streak.
Tony Rosso opened South Jersey Blinds because he kept noticing the same thing in friends' houses: beautiful homes, sloppy window treatments. Crooked headrails. Gappy slats. Off-the-rack shades on bay windows that deserved better.
Thirty years later, the shop is still family-run — and still obsessive about the half-inch most installers wave off. We treat every job the way Tony treated his very first one: measure twice, fabricate to the exact opening, and don't leave until the homeowner is genuinely happy.
Florida is our newest chapter. Same family. Same trucks. More sunshine.
What we believe
Four convictions, written on the truck.
If we had a mission statement, it would be these four lines — shorter than your warranty, longer than our patience for shortcuts.
Custom or nothing.
Box-store blinds leave gaps. We build to your exact opening, every time.
We come to you.
Free in-home consult. Real swatches, real measurements, real conversation.
Family-run, on purpose.
No call centers, no commission carousel. You talk to the same crew start to finish.
Quietly modern.
Motorization, smart-home integration, voice control — when it fits, never just because.
Behind the scenes
The people, the trucks, the half-inch.
Less a corporate “About Us,” more a peek at our week — clips and snapshots of the crew doing what they do best.
Family first — the people behind every install.
A fourth generation on the way.
Three decades, same handshake.
Ready to transform your outdoor space?
Our team is ready to design a custom solution for your home.